Creating a high quality, trustworthy product is the starting point of our sustainability strategy – acquiring fewer, longer-lasting products over a longer period of time supports step one of the age-old zero waste strategy: Reduce, Reuse, Recycle.

Proper Dirty is more than happy to share all information backing our sustainability claims. This pertains to materials and operational practices and other areas. If there is something extra you’d like to hear about, write to us at Our practices and decisions are a result of due diligence and careful consideration.

This does not mean we do everything right. As is true for all other companies, we are constantly learning, researching, and adapting to an ever-changing landscape of challenges and their proposed solutions. In our world, stewardship means not just developing intention, but measuring action and course-correcting as necessary, and that is a lifelong practice.